Penske Welcomes Wilson Bolton to Detroit Network

September 9, 2021

Penske Australia has appointed Western Victoria’s Wilson Bolton as an authorised Detroit dealer servicing the Wimmera region.

Based in Horsham, Wilson Bolton has looked after the local community for over 100 years as a commercial equipment and automotive dealer.

With a dedicated team of engine specialists, Detroit customers in the region will receive superior care at Wilson Bolton’s state-of-the-art service centre.

“Wilson Bolton brings a wealth of experience along with warm country hospitality that will see Detroit customers well supported in the critical corridor between Adelaide and Melbourne,” said Jonathon Wrightson, manager – Detroit Freightliner account team, Penske Australia.

“With their long-standing automotive and commercial equipment history, we are confident that Matt Webb, general manager of Wilson Bolton, and his team will provide excellent service for our well-proven Series 60 and DD15 customers as well as for customers with our latest DD13 and DD16 offering.”

With a portfolio of high performing and reliable engines that are backed with an industry-leading warranty, becoming a Detroit partner was an easy decision for Matt Webb, general manager, Wilson Bolton.

“With a brand new product offering recently launched that builds on the tried and tested reputation of the Series 60 and DD15, this is a very exciting time to partner with Detroit,” said Matt.

“The addition of the Detroit brand to our family of agriculture, automotive, and heavy-duty truck brands is very welcome. Our diesel technicians are dedicated to their craft and to giving customers peace of mind when they are on the road or out in the field.

“Customers heading west to Adelaide or east to Melbourne can easily drop into our dealership for efficient and comprehensive Detroit support and be on their way back onto the Western Highway.”

Wilson Bolton is located at 22 O’Callaghans Parade, Horsham VIC 3400 and can be contacted on 03 5382 0157, or visit the dedicated commercial website at

Matt Webb, general manager, (left) with Eugene Coutts, commercial service manager